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Hollister Motorcycle Rally


July 3-4, 2026

2026 Rally Sponsorship Flyer - Copy

Please see the link to access the road closure map 

Event Coordination Notes

July 3rd-4th, 2026

  • Vendor Setup
    • July 2nd: 9 AM - 9 PM
  • Vendor Breakdown
    • July 4th: Out by 12 AM Midnight
  • Street Closures: 9:00 AM, Thursday July 2nd
    • 5th St. - 7th St., between San Benito St. and Monterey St.
    • 5th St. - 7th St., between San Benito St. and East St.
  • Street Closure: Midnight, Thursday July 2nd
    • San Benito St., between 4th St. and South St.
    • East St., between 4th St. and South St.
  • City Parking Lot Closures: Midnight, Wednesday July 1
    • Corner of 6th St. and East St.
    • 6th St. between San Benito St. and Monterey St.
    • 7th St. between San Benito St. and Monterey St.
    • All Parking Lots above reopened Sunday by midnight
  • Show Times
    • Friday, July 3rd (10 AM - 8 PM)
    • Saturday, July 4th (10 AM - 8 PM)
  • San Benito St. will be open for bikes 10 AM - 8 PM
The Hollister Rally began in 1947. It is believed to be the birth place of the American Biker and was the inspiration for the powerful 1953 cult classic movie, The Wild One, starring Marlon Brando and Lee Marvin. The cast, adorned in leather jackets, introduced hipster biker phrases to movie audiences and defined biker fashion for decades to come. The movie is considered a cultural milestone and motorcycle enthusiasts return to Hollister every 4th of July weekend to celebrate this cultural icon.

The epicenter of the Independence Rally is San Benito Street in downtown Hollister. The rally features magnificent motorcycles, live music, vendors selling everything related to motorcycles, festival foods, free motorcycle parking on the main street. The event is free and open to the public.

Vendor, sponsor and VIP opportunities are available from Roadshows, Inc. by calling
775-690-2035 or email to admin@roadshowsreno.com.

Hollister Independence Rally Page Link
Vendor registration Link
Sponsorship Information and Opportunities: Contact Roadshows, Inc. at 775-329-7469

For questions or additional information regarding the City of Hollister during the event, please contact Jeff Crechriou at 831-902-7433.