Rally Schedule of Events
Public Contact: Roadshows | (775) 690-2035
Email: admin@roadshowsreno.com
FOR IMMEDIATE RELEASE Hollister Independence Rally Roars Back This July 4th Weekend 2025! HOLLISTER, CA — Get ready to ride! The legendary Hollister Independence Rally returns this Fourth of July weekend, bringing with it the roar of engines, unforgettable entertainment, and an iconic celebration of motorcycle culture. Since 1947, Hollister has been hailed as the Birthplace of the American Biker, inspiring the 1953 cult classic The Wild One starring Marlon Brando and Lee Marvin. That film not only shaped the image of the American biker—it helped define an entire subculture.
A Celebration for All At the heart of the action is San Benito Street, stretching from 4th to South Streets in downtown Hollister. This historic strip transforms into a biker’s paradise, lined with roaring motorcycles, live music stages, vendors, and a festival atmosphere that welcomes enthusiasts from all walks of life. Whether you're a rider or just looking for a great time, there's something for everyone—custom bikes, gear, food trucks, cold drinks, and much more.
Live Music at the Beer Garden Fuel up and cool down in the Beer Garden at 6th and East Streets—your go-to spot for refreshing brews, local wines, and non-stop live entertainment.
Friday, July 4
10 AM – 2 PM: Chicano All Stars – Local legends bring Latin flavor to kick things off.
2 PM – 4 PM: Rowdy on Acoustic – A heartfelt tribute to Hank Williams Sr. & Jr.
4 PM – 8 PM: Keep on Truckin’ – Rock, Funk, and R&B to get your boots moving. S
Saturday, July 5
10 AM – 2 PM: El Brick – Santa Cruz rockabilly at its finest.
2 PM – 4 PM: Rowdy on Acoustic returns with more country classics.
4 PM – 8 PM: Fair Warning – NorCal’s premier Van Halen tribute band rocks the stage.
Can’t-Miss Rally Highlights Motorcycle Cruise-In From 10 AM to 8 PM Friday and Saturday, San Benito Street becomes a two-wheeled loop of horsepower and chrome. Motorcycles only—spectators welcome!
Miss Hollister Competition Join the fun on Friday, July 4, from 2 PM – 4 PM at the main stage in the Beer Garden. Presented by national sponsor Russ Brown Motorcycle Attorneys, the Miss Hollister Competition invites women 18+ to compete for the crown and join rally royalty. Apply by June 30th by calling Roadshows at (775) 690-2035.
Special Thanks to Our Sponsors Big thanks to the City of Hollister, proud producer of the Hollister Independence Rally, and to our sponsors:
Russ Brown Motorcycle Attorneys
Biker Clothing Apparel
Stay in the Know For Sponsorship/Vendor info, VIP registration, schedules, or general inquiries, contact Randy Burke at (775) 690-2035 or email admin@roadshowsreno.com. Follow the rumble. Be part of the legacy. We'll see you in Hollister this July!
Rally Schedule of Events (Link)
