Rally Schedule of Events
FOR IMMEDIATE RELEASE
Hollister Independence Rally Roars Back This July 4th Weekend 2026!
HOLLISTER, CA — Get ready to ride! The legendary Hollister Independence Rally returns this Fourth of July weekend, bringing with it the roar of engines, unforgettable entertainment, and an iconic celebration of motorcycle culture.
Since 1947, Hollister has been hailed as the Birthplace of the American Biker, inspiring the 1953 cult classic The Wild One starring Marlon Brando and Lee Marvin. That film not only shaped the image of the American biker—it helped define an entire subculture.
A Celebration for All, this free event is open to all ages
At the heart of the action is San Benito Street, stretching from 4th to South Streets in downtown Hollister. This historic strip transforms into a biker’s paradise, lined with roaring motorcycles, beer garden with live music, vendors, and a festival atmosphere that welcomes enthusiasts from all walks of life. Whether you're a rider or just looking for a great time, there's something for everyone—custom bikes, gear, food trucks, cold drinks, and much more.
Live Music at the Modelo Beer Garden
Fuel up and cool down in the Modelo Beer Garden at 6th and East Streets—your go-to spot for refreshing brews, seltzers, and non-stop live entertainment on the Russ Brown Motorcycle Attorneys Main Stage.
Friday, July 3
• 11 AM – 3 PM: Legendary Chicano All Stars – Back by popular demand, local legends bring Latin flavor to kick things off.
• 3 PM – 4 PM: Modelo Battle of the Bartenders – Beer Garden bartenders compete for rally royalty.
• 4 PM – 8 PM: Keep On Truckin’ – A tribute to the Woodstock Generation Keep On Truckin’ performs Rock, Blues, Funk and R&B, faithfully recreating the musical experience of one of the greatest events in music history.
Saturday, July 4
• 11 AM – 3 PM: Fair Warning Band – A tribute to the music of Americas biggest rock bands of the 80’s.
• 4:30 PM – 8 PM: Legendary Chicano All Stars – This Latin group will return to dance us into the early evening hours.
Can’t-Miss Rally Highlights
Motorcycle Cruise-In
From 10 AM to 8 PM Friday and Saturday, San Benito Street becomes a two-wheeled loop of horsepower and chrome. Motorcycles only—spectators welcome!
Modelo Battle of the Bartenders Competition
Join the fun on Friday, July 3, from 3 PM – 4 PM at the Russ Brown Motorcycle Attorneys Main Stage in the Modelo Beer Garden. Presented by sponsor Constellation Brands/Modelo, the Miss & Mister Bartender Competition invites spectators to vote for competing Beer Garden bartenders to join rally royalty. Be sure to be there to cast your vote!
New this Year!
Thunder Road Motorcycles of Hollister presents our antique motorcycle display featuring vintage Harleys and classic bikes, renowned for old-school values and custom builds. The team (led by Benito Mendoza) is deeply tied to vintage Harley-Davidsons and is active in the Antique Motorcycle Club of America (Yerba Buena chapter). This motorcycle display will deliver history right before your eyes. For information contact panheads@thunderroadmc.com.
FISHTAILZ Custom Bike Show - The only show where people bring their amazing motorcycles together with the best of the best. Expect to see the top Choppers, Big Wheel, Softail, Touring, Sportster, 3-wheeler, Antique and more! Even some of the coolest custom bicycles will be joining us. Don't miss out. To participate in the bike show, go to www.fishtailz.shop.
REV UR RIDE – Celebrate the 250th Anniversary of the United States of America with a thunder roll! Join Hollister Independence Rally riders on Saturday, July 4th at 2:50 PM as we REV UR RIDE in honor of America’s 250th birthday. Let freedom roar as engines fire up from downtown Hollister. Whether you ride two wheels, three wheels, or anything in between — this is your moment to be part of history. Rev it loud - Rev it proud - Rev for America.
Help us create the BIGGEST synchronized REV UR RIDE celebration the USA has ever seen!
Sponsorship and Program Opportunities
The Hollister Independence Rally is seeking sponsors and program advertisers to help make this year’s celebration safe, friendly, and unforgettable. Sponsorships support event production, safety services, entertainment, and free rally activities — while giving businesses meaningful exposure to thousands of attendees. For rally sponsorship information or to participate in the rally program, contact Randy Burke at Roadshows, Inc (775) 690-2035 or email Admin@RoadshowsReno.com
Special Thanks to Our Sponsors
Big thanks to the City of Hollister, proud producer of the Hollister Independence Rally, and to our sponsors:
• Biker Apparel
• Russ Brown Motorcycle Attorneys
• Constellation Brands – Modelo
• Roadshows, Inc.
• Street Vibrations
• Santa Clara & San Benito Counties Building Trades
Stay in the Know
For Sponsorship/Vendor info, Program ad info, VIP registration, schedules, or general inquiries, contact Randy Burke at (775) 690-2035 or email Admin@RoadshowsReno.com.
Follow the rumble. Be part of the legacy. We'll see you in Hollister this July!
